Jornada Roofing | Contractor Spotlight

o job is too big or too small for Jornada Roofing. Jornada specializes in a variety of services, from high-end custom jobs to reroofing and construction projects. Through the leadership of co-owners, Rommel Escobar and Bob Deaton, the crew at Jornada Roofing continues to grow their presence as a reliable Washington roofing company each day.

Honesty, integrity, and quality are three values that make this professional roofing company stand out from the rest. When you work with Jornada, there are no sales pitches or pressure to buy certain products. The company has been founded on reliability, trust, and remarkable customer service since day one in order to provide exceptional experiences for their customers. Moreover, they strive to go the extra mile in developing a personal relationship with each customer to build a trusting bond. They focus on educating their customers with product knowledge and accommodate the project details to the customer’s needs.

Jornada is committed to hiring only the best, and expect excellent performance from every employee to ensure customers receive the highest quality of work. Each employee truly understands Washington’s climate and conditions, which gives them the ability to install roofs with knowledge and care. As homeowners themselves, they truly understand the importance of working with a reliable roofing company and how significant of an investment buying a roof can be.

Jornada is not only highly dedicated to their customers, but they truly care for their community as well. Over the years, they have been involved with several construction projects that help families in need. For example, they collaborated with other donors to provide completely free roofs to families in dire need on two separate occasions. A more recent project has been assisting with the building of the St. Jude Dream Home Showplace.


For the St. Jude Dream Home project, companies have donated materials and money towards building a fantastically designed house. A home show will take place where the public can view the house and all of the unique details. After a few months, the house will be put up for sale. Here’s the catch: one hundred percent of the money that is used to buy the house will be donated to St. Jude Children’s Research Hospital. Needless to say, it’s a pretty significant donation towards a worthy fund that helps countless children in need. PABCO® Roofing Products is honored to work with Jornada on this spectacular project. The roofing shingles that will be used for the St. Jude Dream Home will be PABCO® Premier Oakwood and features Shasta HD Ridge (see photo for blue print).

In their 13 years in business, Jornada has installed over 3,000 roofs with PABCO® Roofing Products. It has truly been an honor to work with a company that shares the same company values and mission. Jornada provides unparalleled service to not only their customers, but to their community. We are proud to feature Jornada Roofing as our April Contractor in the Spotlight.


View more information on PABCO Premier and our other Laminated Fiberglass Shingles.